Chris Friest of The Floor Doctors has always been one of my favorite Flooring Dealers because of his creativity and genius in creating original clever marketing content. 
They aren't afraid of having fun and standing out. 
The most important thing in marketing is to get noticed. No matter how good your special, offer, service, guarantees, etc are, unless you stand out from the crowd you don't stand a shot. 
Go to thefloordrs.com to see their website and talk to Chris about how they created their very effective commercials for TV and Facebook.