The Flooring Business Podcast
In this Podcast we will discuss Best Business Practices from Experts in the Flooring Industry. We will discuss:Marketing and how to attract the best customers. Sales and how to have a successful Sales PresentationHiring and Managing Your TeamHow to Manage Cash FlowRising Prices and How to overcomeRaising your prices without losing any businessAll challenges facing the Flooring Industry and Your Flooring Business
Episodes
37 episodes
Growing a Flooring Business Brand: Marketing and Sales Strategies Implemented by Chris Rogers at Wallys Flooring
If you are a Flooring Business doing under $5 Million you are going to really enjoy this interview. Chris didn’t hold back. He talked about how he grew from an installer to a guy who owns Wallys Carpet & Tile in 3 locations. There are a lot...
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1:00:34
Success requires the right tools in the Flooring Business. Floorzap 4 higher margins, closing rate
You will see why Floorzap is the best tool to run your Flooring Business with. Chris Friest tells you as a store owner and as a rep for Floorzap how he used it to close more sales and protect his margins. This is a no bs inter...
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53:47
The Carpet Lady Dianne explains how she gets paid to go on estimates.
This was a great conversation. You will learn how you can charge for the estimate, increase your closing rate, and be prepared to engage with customers better than any of your competition.If you want to beat the competition with highe...
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59:17
Adam Baker delivers a money making tool that every flooring dealer needs.
I love this product, Make It Match. With it you can create your own trim that matches exactly to the flooring you are installing. No need to wait weeks and pay hundreds of dollars in shipping just to get the wrong trim in.It’s frustrating w...
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39:17
Discover How to Hire & Pay Installers for the Ultimate Customer Experience, with Matt Garcia
Matt and I take a deep dive in his Installer Performance Program. How do you convince Installers to go from Sub Contractor to In House Employees? How do you convince them the pay will be better? How do you get Peak Performance from your install...
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58:23
Young Gun Adrian Blanco Shares his secrets on growing Brevard Tile in Florida
I love this guy. I’ve been working with Adrian for over a year now and he is growing an amazing business. His prices have nearly doubled and his closing rate his well over 70% now.Adrian was our first experiment with selling showers a...
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23:10
Getting more leads for less with Daniel Moscovitch
Daniel from Flooring Pros Marketing and I discuss what you should really budget for marketing, why so many agencies fail at getting results, and what you can do to improve your results whether or not you hire Daniel.
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44:06
How Flooring Dealers Can Successfully enter the world of Kitchen Remodel With Rachel Cervos
Rachel created Cervos Kitchen Academy to help Flooring Dealers learn how to measure and sell Kitchen Remodels. This is a new venture for her, but it is very much needed in the Kitchen & Bath industry. The conversation was a mix of how she g...
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55:20
Best Installer Situation Sub Contractors Vs In House - Which is Best for Your Flooring Business
In this episode Matt Garcia and I discuss the differences in hiring a sub contractor vs having your own In House Guys. What's the difference in pay? What's the difference in performance? What's the difference in manag...
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Season 2
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Episode 13
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1:32:18
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Why Your Web Company Sucks & What You Can Do About It.
Your Web Company is not doing their job. Why? Is it because they sold you things you don't need? Are they charging you too much money? You aren't getting the leads you expected, right? It's not the solution y...
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Season 2
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Episode 12
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30:46
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Battle #3 with Matt Garcia Are Installers Underpaid and Who's responsibility is it?
Matt Garcia and I go head to head in the battle of wits when it comes to Installers vs Flooring Dealers. We discuss who is responsible for increasing their pay. Is there really a problem in the industry? If so do we look to the industry to solv...
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Season 2
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Episode 11
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59:33
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Ken Ballin & Eric Zurn take on Jerry Levinson as we battle out the Installer vs Dealer Debate
How do we change the relationship between Installers and Flooring Dealers? Is this an Industry problem? Should Installers be paid more money? What are installers really looking for? What's fair? Who'...
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Season 2
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Episode 10
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1:17:03
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Roland Thompson steps into the ring with Jerry Levinson to discuss what Installers really want
A good fiery debate in which Roland was "so rude to me", according to his wife. LOL Actually he was great and it was a good healthy discussion about what installers want and how Flooring Dealers can make improvements to their business ...
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Season 2
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Episode 9
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1:08:54
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GOYK Get Off Your Knees For Installers transitioning to Retail Stores.
If you are installer and you are ready to begin a retail business, or you have in the last couple of years, this Episode is for you. You will discover, How to hire and trust people even though you can do a better job quicker. ...
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Season 2
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Episode 8
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51:44
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Jack Aspenson from S3 Solutions discusses Moisture Issues In The Flooring Industry
This was a fascinating conversation about why there are so many moisture issues and how easy it is to solve that problem. A little scientific and geeky, but there is no reason to ever have a flooring failure if you understand what to d...
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Season 2
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Episode 6
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57:39
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Jason Thompson Does a Deep Dive Into Attracting and Selling to Commercial Clients
Wow! Some Amazing advice, tips and tricks to getting Commercial clients for your flooring store. Jason shared some of his best secrets for growing the Commercial arm of McCroie, a Carpet One store that's been around for more than 60 years...
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Season 2
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Episode 5
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46:58
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The Famous Ken Ballin of Skyro Floors
What's it like to be a SoloPrenuer? What's it like to be a true craftsman? An Artists? What would it be like to create your own rules? Choose your own jobs? Charge what your worth? Go by your own schedule? Ken built a truly un...
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Season 2
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Episode 4
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55:58
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Rachel Berlin Sales, Marketing, Managing, Installers, Leading a Growing company!
If you know her you love her. Everyone enjoys Rachel and all she has to offer the Flooring Industry. We had a great conversation about her role as a Sales Manager while she continues to sell at a high level. How does she handl...
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Season 2
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Episode 3
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1:00:52
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Cesar Partida of Jay's Flooring shares his experience in Starting and Growing his Flooring Business
Cesar is one of the rising stars of the Flooring industry. He's a young guy who started his business and has rapidly grown Jay's Flooring. He went from struggling to get suppliers to them beating down his door and wanting a piece of th...
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Season 2
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Episode 2
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58:33
Tess Madden gives tips and tricks on how to build a good relationship with your Manufactures Rep
Are we going to argue or are we going to work together to grow your business? One of the greatest relationships you have is with your supplier. They can be a fantastic partner or it can be a nightmare. "I don't pay for display...
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Season 2
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Episode 1
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1:02:21
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Benny Powell the Craftsman vs the Salesman
The Great Debate! Can someone be successful selling flooring without being an expert? Can you ethically and honestly outsell the expert? Does the guy with 20 years experience in the industry do a better job selling? We discuss...
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Season 1
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Episode 17
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1:15:44
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Raising Your Prices with Kristen Stensby of Showroom Pricing
"Your like the female version of me." A woman of my own heart, lol. We speak the same language as we try to influence Flooring Dealers the opportunities they have to raise their prices. "If you raised your prices by 10% you would have ...
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Season 1
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Episode 16
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45:13
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Doing a Proper Site Evaluation, Is it necessary, with Matt Garcia
Matt Garcia and I had a great conversation about the benefits of doing a proper site evaluation. When is it necessary>Who should do it? Should it be done every time? What are the benefits ? We will dis...
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Season 1
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Episode 15
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54:39
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Chris Ford shares how one strategy works to sell jobs almost 100% of the time
Flooring Sales Pros can learn a lot from this one technique that Chris shares in this episode of The Flooring Business Podcast. Chris wants a certain type of job and she is great at closing that job at the rate she wishes to command. S...
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Season 1
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Episode 14
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48:04
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Matt Garcia and I Discuss Installer Retailer Relationships and how they can be improved
Matt Garcia has an installation background and he is now running a retail business. He has great insight on how to treat installers and how he can help build better relationships between Installers and Retailers. It's not just about pa...
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Season 1
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Episode 13
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1:18:59
