The Flooring Business Podcast

Ep 10: Finally A Unique Brand That Truly Gives You The Look And Feel Of Real Wood Without The Real Wood Price With Matthew Runkle

Season 4 Episode 10

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0:00 | 40:46

Matt Runkle joins Jerry Levinson to share the journey from flooring sales rep to founder of InStride Surfaces. They discuss why strong supplier-retailer relationships matter, the biggest mistakes manufacturers make, and how InStride was built around feedback from flooring dealers. Matt also explains how the company creates exclusive product designs, why it refuses to sell direct to consumers, and how retailers can increase margins by selling unique, premium flooring instead of competing on price.

https://instridesurfaces.com/

https://www.linkedin.com/in/mattrunkle/

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