The Flooring Business Podcast
In this podcast we will discuss best business practices from experts in the Flooring Industry. We will discuss Marketing and how to attract the best customers, Sales and how to have a successful sales presentation, hiring and managing your team, how to manage cash flow, rising prices, how to overcome raising your prices without losing any business and all challenges facing the Flooring Industry and Your Flooring Business.
The Flooring Business Podcast
Ep 11: The 2nd Best Looking Bald Flooring Dealer In Alabama Shared How He Raised His Prices And Closing Rates w/ Jeff Sherer
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Today, Jerry talks with Jeff Sherer of Sherer's Flooring in Alabama, a third-generation flooring guy who grew up in the family store and now runs a multi-division business spanning retail flooring, sand-and-finish, and epoxy/decorative concrete with Elite Crete Systems. Jeff gets honest about buying his dad out, the panic attack he had when Jerry first pushed him to raise his sand-and-refinish prices, and how he doubled his income without losing a single customer.
They also dig into sales psychology — handling bully customers, why new hires often outsell the pros, one-price bundling vs. itemized quotes, and a dead-simple way to rack up Google reviews. Plus Jeff shares what's working for him on YouTube and social video, and Jerry calls out the one thing keeping his business from doubling: systems and process.
https://www.elitecrete.com/
https://www.sherersflooring.com/
https://www.linkedin.com/in/jeff-sherer-569a133a/
https://www.instagram.com/sherersflooring/
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