The Flooring Business Podcast
In this podcast we will discuss best business practices from experts in the Flooring Industry. We will discuss Marketing and how to attract the best customers, Sales and how to have a successful sales presentation, hiring and managing your team, how to manage cash flow, rising prices, how to overcome raising your prices without losing any business and all challenges facing the Flooring Industry and Your Flooring Business.
The Flooring Business Podcast
Ep 12: Marketing Strategies That Are Working Today WITH Thorwell
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Flooring marketing is changing fast and AI is giving smaller flooring dealers new ways to compete with bigger companies. Jerry Levinson sits down with Bill Gourgon and Dylan Mucz, Co-Founders and Partners at Thorwell, to break down what actually turns marketing dollars into booked appointments, not just leads.
They talk about AI-powered follow-up, speed to lead, building a better customer journey, and why letting leads sit untouched in your CRM can mean leaving serious revenue on the table.
The conversation also covers why flooring dealers need to think beyond one-off ads and build a recognizable local brand through video, social media, SEO, Google, and paid advertising. Bill and Dylan share why consistent content and multi-channel marketing matter, while Jerry explains how showing up exceptionally well at every stage can help dealers stand out in an increasingly competitive market.
Guests:
Thorwell on LinkedIn
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Profit Now 4 Flooring Dealers
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